Strategic Marketing Case Study Example | Topics and Well Written Essays - 1750 words

Strategic Marketing - Case Study ExampleIt is a democratic body politic which ensures that the tourism exertion enjoys stability and hence the hotel industry will also achieve benefitted. India has a specific ministry called tourism ministry which formulates strategies to enhance the tourism sector in India. Indian government charges huge amount of taxes from the luxury hotels which will have a huge impact as political scenario changes. The hotel industry in India gets heartfelt incentives and the respective state governments also supports development of such hotels and their growth. Though the terrorist attacks on Taj Hotels and Oberoi hotel have led to drop in foreign travellers, Indian government is winning steps to allay such fears (Kachwala and Mukherjee, 2009, p. 158). Economic Factors India is one of the fastest growing economies of the military personnel with the GDP growing almost 4 to 5 % where the rest of the world economies are slowing down. Hence many business mee tings and conferences are held in India and the hotel industry tries to capitalize on that. It is seen that many foreign tourist travellers are direct willing to spend money to get their value for it. As economy of India is increasing at a good pace, it signifies investments in infrastructure, construction of new avenues for tourist, join on in promotional expenditure, beautification of the cities and towns etc. These give a boost to the hotel industry. With high growth in GDP and a sound financial system, the hotel industry has grabbed the luck of enhancing their profitability (Anand, 1976, p. 43). Socio-Cultural India being a diverse nation has diverse languages, traditions, cultures, cuisines making it an ideal destination for cultural tourism. India has more 22 languages recognized by disposition and 1600 dialects. Hence cultural tourism in India will rise and so will the growth of the hotel industry. According to Indian culture they always treat customer as God. In Sanskrit there is a popular Shloka ATHITHI DEVO BAHVAH. It gestures the love for their guest that exist in India. Foreigners love this concept and are pleased with the love they get in travelling to India. This also enhances the Hotel Industry (Briggs, 2001, p. 49). Technological In todays globalised world Information technology plays a critical role in tourism planning and implementation. There are web based platform like makemytrip.com, yatra.com in India which provides tourist booking hotels online. Most of the luxury hotels are at a time Wi-Fi enabled. More technology means less manpower and chance of lesser complaints. This shows enhancement of the Hotel Industry In India transportation system is not as per the foreign standard. For any nation to be successful in tourism industry it must be equipped with efficient transportation system which is capable of carrying heavy(p) volumes of people in a cost efficient way. India is lagging behind in this front. If this improves a foreigner can easily find such luxury hotels and travel there comfortably (Kannan, 2005, p. 39). Environmental In India the environmental forces supports the Hotel Industry in India. Environmental forces like growth of GDP, Political stability in India supports the Hotel industry in India. Legal Indian Legal system is very strong and it doesnt support any flouting of rules like memory emergency services ready, keeping the appropriate records of the foreign visitors, paying of appropriate taxes etc. Such